Inside MADEMOISELLE YULIA

*Warning: PIRATE RADIO presentation*

FENDI (Fendi) from the 2015 spring-summer collection, Mademoiselle Yulia the rubber tops of is picked up is layer was futuristic look. Knit ¥ 197,000, "mini By The Way" bag ¥ 476,000, sunglasses ¥ 60,000 all FENDI / Fendi Japan

Her Name Is Yulia - Tokyo's Jetset Queen Talks About Her Brand, DJ Career And The Coming Up New Songs

Fashion Celebrity you around the globe, Mademoiselle Yulia (Mademoiselle Yulia) talks about the future of the Internet generation

Editor: Shunsuke Okabe / Photographer: Yusuke Miyashita / Hair: Eiji Sato / Styling Assistant: Riku Fukushima

Mademoiselle Yulia (Mademoiselle Yulia) I wonder where are in now. Paris, London, Milan, and if you as either came back to Tokyo in the next moment you might have to routes to heading to New York. Beyond the framework of Japan, DJ who are active on the world stage, singer, designer, digital influencers. Diligently in the production of the long-awaited new song she think, is an artist of the way in the Internet age.

Stitch work and obi belt reminiscent of the uniforms will add an Oriental look, the JUDO trousers is a key item of the season LOEWE (Loewe), and the combined knit switching of leather claiming modest luxury. Knit ¥ 120,000, Napareza JUDO trousers ¥ 490,000 both LOEWE / Loewe Japan Customer Service

- Does it are also with had gone to Paris, was what kind of stay this time until last week?

This time, I went to the DJ in the field, but because it was time for just the women's ready-to-wear Fashion Week, it was around as well, such as fashion shows and exhibitions. Paris there is a new encounter and discoveries every time you visit is one of the most favorite city for me.

- Did you have something other than the collection Cruise and DJ on a local?

Accessories brand that began in 2008, since had wanted to hold someday the exhibition of GIZA (Giza) in Paris, a little bit of local showrooms around. Still it is harder to research because the scale of the market is also nature also differ greatly in Japan and Europe, but I thought I could show off in the near future.

- GIZA we have gained high popularity in already centered on the young people in Tokyo

The good news, echoed in Tokyo is passable. That said, because I always believe things from a global perspective, there are no plans to keep fastened with local brands. Also speaking at the things GIZA, a new iPhone case in June, then in the I of Germany love from long ago gummy later, it announced a collaboration accessories of the Haribo (Haribo).

- It mon is Haribo Speaking of Yulia's (laughs)

So, I love that hard crunchy and the bear character (laughs)

Choice also, sheer material sense of the romantic skirt in sporty detailing season Fendi of skillfully are mash-up collection. Precisely because it looks the hybrid texture shines, pretending to maximum in the accessories bag wearing a precious skins and fox fur. Knit ¥ 197,000, skirts ¥ 361,000, shoes ¥ 250,000, "mini By The Way" bag ¥ 476,000, sunglasses ¥ 60,000 all FENDI / Fendi Japan

- DJ, designer, album as the first singer in 2011 "MADEMOWORLD", although in 2013 has released "Whatever Harajuku", you will of how they balance these a wide range of activities?

Of course it spindles I am put to DJ. And from wearing a hand at the age of 16 until now, much. But in recent years to have focused in the same way also to other activities, designer activities in GIZA, and as a singer you have working on the production of new song to announce currently in summer. Although is that it is difficult to balance all in the same balance, it is the same also large rewarding at the same time.

- For new song, Can you tell me in as much as possible?

Although not been determined yet final form since running in the current progressive form, this time we have the music production in New York. But until now it had belonged to the label and the agent as an artist, this time I'm going to announce in the Independent. CD is the not and is said to be long today sold, but in the new work we believe the digital distribution in the main.

- In Japan, it has ethos of the music industry to try to sell a still CD

Of course I'm not going to deny the CD. Sensitive young children to the epidemic of music is said to be not rarely buy Nante nowadays CD. In addition to digital distribution, using, such as SoundCloud (SoundCloud) and Spotify (Supotifai), because it is the era that immediately if the search on the Internet come new song flows, digital distribution and I think if you can hear in a more widely around the world in the next work We're going to focus on.After that, it is because I like analog disk as a personal luxury goods, track to announce this time and I think trying to also announced in analog.

- Speaking of digital delivery, new music distribution service that is just last month announced "Tidal (tidal)" has been kidnapping the topic I

Jay Z next-generation streaming services (Jay Z) is funded, "Tidal" has attracted attention as a free expression of the field does not apply to the existing format. I can concentrate on artist activity on the right is protected. There is also a profile of Jay Z, you should be able to expect the global spread in the future. Because situations where that is not penetrated even at home Japan still ahead of Spotify and, What still not time-consuming of the.

- In the age of the CD does not sell, and it is to be a scheme that artists to monetize have changed dramatically.

One of the changes, this also is is that is common abroad, also cited that the artists of music video is advertising of. In the era of the music video itself it is spread on the Internet as a content, that partnering brands and companies and the tag that matches the image is the benefit of big business model for both parties. Thus ahead of the music that has been spread on the Internet and causing a buzz are directed, of course digital distribution rather than CD. Nowadays, the artist is a big challenge or continue to how well coexist with the digital culture.

  

In jacquard material having a three-dimensional appearance, MIU MIU (Miu Miu) The look of a combination of the organza of raffle decoration. Retro modern female image to produce a combination freely different texture and? Color, the new definition of coquettish. Tops ¥ 125,000, leather skirt ¥ 225,000, shoes ¥ 165,000, Crystal Headband ¥ 60,000 all MIU MIU / Prada Japan

Retro look to the finish in the super modern, the futuristic silver shade crystal shining accessories. ? Tops ¥ 125,000, Crystal Headband ¥ 60,000 both MIU MIU / Prada Japan

- Speaking of digital culture, I think in such social media also come heavily involved, including the Instagram (Instagram)

Instagram, which caught fire in popularity around the fashion scene, there are now becoming mainstream. it is diffused while the all kinds of information quickly, come jump is also different information in the next moment. The world of social media will just say that microcosm of the Internet era. Because honestly SNS is I think a fictional world that does not grasp the entity, but is the real intention is that do not know where to believe the good.

Now the world and his wife social media said that, Instagram is an essential communication tool in everyday for me. Especially for young children, Instagram has attracted overwhelming support as a part of life. Skills of self-produced of people who called the actual "in-Star Glamour" is not help but spied the eye. Make-up, it has built up styling, self-bird shooting, a homemade style that can not only the how the very them. Thus crafted image, and are skilled in promotional skills to skillfully diffusion. instagram to modern people, or will not than infiltrated the word self-branding.

- In the social media era, do you like what you would it be to set forth the three conditions of the influencers?

The first bottom line is, self-produced power as I said earlier. And precisely because anyone easily disseminate information can, lifestyle, fashion, make-up, whether each of the how effectively appeal possible is important. In addition, also need self-management skills to effectively share information an image that was self-produced. Some of those who called influencers, like the like celebrities and models, its own on the SNS is a presentation, there are clever people who have created a world of their own. Such a professional consciousness, is essential as influencers. And if you and another mentioned, what to have a still "entity". I myself, so far, but has been involved in various projects as influencers, it previously to me there is a core business that the DJ, we have to materialize their own identity within it. Influencer Tomosureba is often heard as no essence. That's why, you feel like being sought is consider how built a self in the world that is actually living. Although the era of the Internet prime, so also is the end up at the end believe that it is "human". If as in the Hatsune Miku, and without revealing the entity at all, but talk if that there are influencers that was thorough in the virtual world is another.

- Finally, please tell us about your future vision

And I'm strange myself, but recently have felt as he is to the origin regression, it has been especially increasing the proportion of DJ work. Recently, artists activities and design, project of the fashion brand and will continue on an ongoing basis, but wanted to. Start should expand the portrait of Mademoiselle Yulia in the cornerstone of the DJ.As a specific goal, I'd like to DJ at the Olympics to be held in 2020. This is that it Ifurashi to various people, but (laughs)

70s was inspired in style, rich colors is dance 2015 spring-summer collection of CHANEL (Chanel). Beautiful tweed jacket and hybrid dress chiffon dress is docked, one wearing a supreme exerted regret without the competence of the couture house. Dress ¥ 1,873,000, boots ¥ 193,000, bracelet each ¥ 131,000 all CHANEL / Chanel (Fashion)

The dress that bold design is eye-catching, different threads of texture from factored's tweed fabric, it's alive is artistic Nana button decoration is thorough down to the detail such as "Chanel ism" like jewelry piece. Dress ¥ 1,873,000, bracelet ¥ 131,000 both CHANEL / Chanel (Fashion)

Mademoiselle Yulia / DJ, singer, designer 
start a DJ from teens. Original song selection and performance agnostic genre, the width of the current activities by the fashion sense over DJ, singer, designer of own brand GIZA, fashion icon, variety column writing, etc..Although the base is placed in Tokyo, scope of activities extends to all the world. Fashion of the world Eek, even DJ and live the like in the well-known brand and shops and activities, including Paris. So far three MIX CD and two of the original album was released than UNVERSAL MUSIC. The 2015 global project of Chanel " Outside Chaneladdition to being hired as a face to represent the Tokyo ", the smartphone" Galaxy S6 "of Samsung campaign adshave appeared as the main cast in.

HP:  Mademoiselleyulia.ComInstagram @ Mademoiselle_yuliaTwitter @ MLLE_YULIAFacebook page Mademoiselle Yulia

<Contact> 
Chanel (Fashion) 0120-525-195 /  Www.Chanel.ComFendi Japan 03-3514-6187 /  Www.Fendi.ComPrada Japan 0120-559-914 /  Www.Prada.ComLoewe Japan Customer Service 03 -6215-6116 /  Www.Loewe.Com