Lotte Williams sizzles in Curvy Kate's latest boudoir shoot
She was crowned the winner of Curvy Kate’s Star In A Bra competition, which meant she landed a prestigious modelling contract and became the new face and body of the underwear brand.
But now the flame-haired beauty has posed in next to nothing alongside a host of other body-confident women in the most diverse lingerie shoot ever.
In an exclusive interview with Daily Star Online, the fashion graduate gave us the inside track on the world’s most inclusive campaign yet and why she’s crusading for more curves on the catwalk.
Brave role models include an Alopecia sufferer, a transgender woman, an amputee and a recovered anorexic who all flashed the flesh in the name of fashion.
Explaining the message behind the snaps, Lotte said: “The new sexy is confidence – as long as you’re confident then that’s the sexiest thing isn’t it?
“If you’re comfortable in yourself and can appreciate other confident women then that’s the sexiest thing in the world.”
But the buxom beauty revealed she wasn’t picked on because of her curvaceous figure.
She said: “If you put yourself out there there will always be someone who wants to say something hurtful.
“You just have to ignore it, point blank. Not everyone in the world is going to find you attractive.
“But for every negative comment there's a 100 more positive ones and that helps so much. Funnily enough it's never so much about my body as it is my teeth.
“People have a real issue with the fact I don't have a Hollywood smile. But I always think if it doesn't bother me, why on earth does it bother them?”
DIVERSITY: Lotte joined an Alopecia sufferer, a transgender woman, an amputee and a recovere...
Lotte said: “I think the ‘plus-size’ term can be useful when it comes to shopping or categorising certain clothing, just as we do with petite and tall but I have my reservations about it being used to describe women.
“It implies that there is a normal size and anything above that should be considered ‘plus’.
“I think the fashion industry in general is changing slowly but surely.
“But I think modelling agencies need to stop differentiating between sizes. Curve girls should be including on the same board as non-curve girls. That would be a start.”
She said: “I follow girls on Instagram that make me feel shit about myself on a daily basis, it’s a sort of guilty pleasure.
“However I do think I’m quite realistic when I look at these images but a lot of people aren’t.“The new sexy is confidence”Lotte Williams
"I’m never going to look like some of those girls regardless of what I do, so I have to find peace with myself and embrace the great things about my body.
“I have to think, they’re them and I’m me and I have to look and them and just appreciate they are gorgeous women."
"I always assume people know that women Photoshop their pictures but I don’t think some girls do, especially young ones.
“They look at Khloe Kardashian and think that’s the way she looks but it’s just not the case and it can be so destructive.”
So what needs to change to tackle body image issues?
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"It's everywhere and they can’t get away from it.
“So in order to bring up girls and boys in this day and age they need to be exposed to more than one type of person.
"It should be the norm that we see diversity like we do when you walk down the street.”
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