Lucy Mason is pop, but not pop.
Her output thus far leans heavily on that 80s pop vision - all shimmering edges, powerful vocals and striking, gilded melodies.
Yet alongside this is a willingness to embrace electronic innovation. Pushing herself further and further, Lucy Mason's new single 'Seas Of Grey' is another sign of her evolution.
Out now, it's a powerful return. Clash is able to premiere the visuals, and it seems to emerge from a deeply personal place.
Shot on location across Berlin, director Matt Sharp says: “In ‘Seas of Grey’ the focus is on structure and desolation. I wanted to portray a world that is stiff and full of rules, void of freedom. It is a commentary on the way many people live their lives.”
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