Heinz this week apologized to a German man who was directed to a hardcore porn site after scanning a QR code on a ketchup bottle. The man, Daniel Korell, scanned the code thinking it would lead to a promotional site where he could design his own Heinz Ketchup label.
But as The Local reports, Heinz's label design campaign ran from 2012 to 2014, and the domain expired this year. It was then snatched up by a German porn site called FunDorado, which is why Korell's QR code led to thumbnails of sex videos.
Korell notified Heinz of the mishap on its Facebook page, writing that the ketchup "probably isn't for minors," and criticizing the company for letting its domain expire. Heinz replied to his comment, saying "we really regret the event very much and we're happy to take your suggestions for how we implement future campaigns on board." The company also said it would send Korell a bottle of ketchup with his own designed label. Not to be outdone, Fundorado then commented on the same thread offering a free one-year subscription to its site.
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