The video combines live footage shot by Doug Brown and animated scenes by Twilight Media's Costin Chioreanu. As you'll see down below, Napalm Death are killing a packed crowd with a vicious arrangement, while a long-haired man spends his time watching this set from his couch with a bottle in his hand. It goes on to show his devolution as he gets deeper and deeper into the numbing mix of drinks and television.
"To me, Costin expertly captured some elements that can be detrimental to that and keep us in a bubble: becoming progressively stupefied by television / mass media... leaving unnecessary burdens upon another person sharing life with us... only seeing an altered perspective through the bottom of a bottle or suchlike," vocalist Barney Greenway said in a statement.
He added: "Don't misunderstand, this is not an anti-alcohol / intoxicant song - as some might conclude - but more to understand that any form of stimulant that controls us rather us controlling it (from TV to drugs and many things in between) really can impair and reduce the quality of life that is possible for our finite time on earth."
You can contemplate the video's intentions down below.
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