Plucky volunteer Caroline stripped off and allowed the doc to cop a good feel, in a bid to prompt women to check their breasts for lumps.
Presenter Amanda Holden looked on as the TV mddc explained how to chef for bumps and abnormalities before moving from Caroline to male volunteer Matt.
Viewers reacted to the section with a flood of positive tweets after the show.
One viewer wrote: "The #BreastCheck was so informative, I had no idea I had to check up to my collar bone or under my arm!! @itvthismorning."
Another wrote: "Vital information on @itvthismorning about detecting breast cancer in men or women. #BreastCheck."
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