Four out of five women admit they don't shower every day in a shocking new study.
And a third of British females also say they can go for three days without washingtheir body.
Almost two thirds can't be bothered removing make-up before they go to bed and one in eight own up to not brushing their teeth before they sleep.
The lack of personal hygiene of Britain's fairer sex is laid bare in a survey of 2,021 women aged 18 to 50.
Britain's bad habits
When it comes to washing in the morning, only 21% of females take the time to shower or bathe every day with 33% admitting to leaving it as long as three days from wash to wash.
A whopping 63% admit to not removing makeup before going to sleep after a night out, with 35% of those citing time as the reason.
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The fear of having to get up in the morning means they get straight into bed and don't have time to waste washing off the night's excess.
And a shocking one in three have gone as long as three days without washing or wiping their face or body at all.
Time constraints mean that despite knowing the importance of skin care and general hygiene, 57% of UK women admit to opting for a quick freshen up with wipes before bed.
Despite this, of the 2,000 plus women surveyed, 92% claim to understand the importance of a skin care regime and recognised that life-style factors such as lack of sleep (76%) and dehydration (61%) can impact on their skin.
Similarly 89% said they would like to improve their body hygiene but blame evening and morning tiredness for their lack of showers or baths.
Flint + Flint owner Maxine Flint, who conducted the survey, said: "I understand the appeal of a lie-in but skipping a morning wash is both anti-social for the people around us and unhealthy.
"We are talking about routines that literally take minutes out of your day. It's true that today's pace of life is fast but surely as a nation we haven't become too busy to wash.
"We were alarmed to hear about the number of women not looking after their skin by following basic skin care regimes.
"It is so important to clean your face daily and moisturise to slow down the ageing process."
"Furthermore, the majority of women know the importance of following a skin care routine but they still aren't doing it."
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