This is the moment a group of bikini-clad models caused chaos on the streets by encouraging men to scan their BUMS with a mobile phone.
The group of high heel-wearing women were seen with nothing on but skimpy bikinis as they strode through a major shopping area of Beijing, China.
Stunned onlookers watched in amazement as the models promoted a new mobile phone app with scannable QR codes on their bottoms and bodies.
Members of the public were then asked to scan the codes to get more details about the new app - but things soon got out of hand as HUGE crowds descended on the area.
As a result, police were called to stop the promotion - which was said to be getting out of hand.
Citizens that had gathered in the Jianwai SOHO Business Park also started photographing the young models, but some also sneered at the latest public relations stunt.
Authorities eventually broke up the large crowds that had started to gather after they caused too much noise and commotion.
The incident is reminiscent of similar incidents both in Beijing and in eastern Jiangsu Province, where large groups of male models doing promotional work caused controversy when they paraded through the streets dressed as Spartan warriors.
When they refused to move, police were forced to arrest them and the promotion company later had to issue an apology for causing a disturbance.
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