Tuesday, October 27, 2015

Showing BREAST on Morning television!

*Warning: PIRATE RADIO presentation*
Sometimes there are very good reasons to flash naked breasts on television. This was one
Sometimes there are very good reasons to flash naked breasts on television. This was one of those times. (Source: Studio 10/Channel Ten)
ROB McKNIGHTToday I decided to show a naked pair of breasts.Such is the yin and yang of doing a show that’s part news based and part variety. As the executive producer of a morning TV show called Studio 10, I make hundreds of decisions every day on what we will and won’t put to air.
It wasn’t for ratings and it wasn’t for cheap thrills, it was an attempt to save lives.
For once a gratitious shot of breasts was not about ratings, but about saving lives. (Sou
For once a gratitious shot of breasts was not about ratings, but about saving lives. (Source: Studio 10/Channel Ten)
According to the McGrath Foundation, 1 in 8 Australian women will be diagnosed with breast cancer before the age of 85. Just about every one of us knows someone who’s battled this terrible disease and we all know the sooner it’s detected the better your chances of recovery are.
That’s why it’s important to check your breasts.
But I discovered one little problem when the topic was raised in our morning production meeting; most of the women on my team were unsure how to check their breasts properly. If these young, smart, professional women don’t know how to do it, then I figured there would be a lot of women out there in the same boat.
Sarah Harris, Ita Buttrose and Jessica Rowe discuss the benefits of self-examination. (So
Sarah Harris, Ita Buttrose and Jessica Rowe discuss the benefits of self-examination. (Source: Studio 10/Channel 10)
It quickly became obvious this was a segment we needed to do. Our entertainment reporter, Angela Bishop, who has worked for the Sydney Breast Cancer Foundation for 22 years, suggested we do a practical demonstration.
Of course we should. We do practical demonstrations for every other segment we put on the show, so why would a story on breast exams be any different. It was a pretty easy decision really. I believe the people of Australia are mature enough to accept the fact that in order to do a breast exam, we need to show naked breasts.

How To Perform A Breast Self-Examination

The feedback on social media has been overwhelmingly positive too. Many viewers have reached out to us to say thank you for an informative segment.
Yes, today we put a naked pair of breasts to air on live television, but the simple fact is we did much more than that. We might have just saved a life.

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