Russian health officials have bizarrely backed a social media campaign where women take selfies with shawarmas to promote ‘healthy eating’.
The women post the pictures of themselves holding or eating the grilled meat wraps to a page on Russian social network VKontakte called Beautiful Girls And Shawarma.
Which is totally normal and not at all weird.
One of the organisers Anatoliy Lugovoy said: ‘This project in the social media world is designed to praise shawarma as an object of cooking art and to praise the beauty of a woman.
‘When you join both it makes a powerful piece of web art.’
So powerful.
Some critics have claimed that the campaign is more about attacking western food and culture propagated by the likes of McDonald’s rather than promoting healthy eating.
In 2012, Russia’s chief sanitary officer Dr Gennady Onishchenko said: ‘I remind our citizens that burgers…aren’t a sensible dietary choice for the population of Moscow and Russia.
‘This is not our food.’
One commentator on the pictures, Maria Antonova said: ‘Everybody knows that shawarma is unhealthy street food. These people who are posting these pictures are idiots if they think anything else.’
Here are a few more ladies getting into the swing of this campaign:
Sad face
Pensive nature lover
Two wraps, one mouth…
Double parking wraps – bold statement
The classic ‘in front of homeless people with two shawarma’ selfie
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