East London Grime veteran and powerhouse, Ghetts unveils the hotly anticipated set of visuals to his latest single, Preach, featuring prolific hook specialist Donaeo. Best known for his hard hitting bars, unmistakable energy and intricate rhyme schemes, this one sees GH remind us of why we love him so much.
In September 2018, Ghetts released his Ghetto Ghetto Gospel: The New Testament album via all major digital outlets – after a lengthy album hiatus built up incredible anticipation for it. This album also gave rise to the hugely popular single, Black Rose, featuring Kojey Radical; so you already know the quality level and depth to what we’re dealing with here.
This video isn’t for the faint hearted, it masterfully offers up hard hitting imagery immediately, cutting to shots of people with their mouths taped shut with the words ‘Practice’ on them, suggesting the people aren’t practicing what they preach but rather practicing hypocrisy. This ties in with the lyrics in the hook – “Practise what you preach”. Ghetts has always kept it real so the fact that he is telling his listeners to practise what they preach comes as no surprise.
The Preach video has an intriguing plot line that further showcases the creativity of one of our favourite Movement rappers. Definitely takes us all on a journey that allows us to think about all of the gems incorporated into the 5 minute long clip.
Be sure to check out the full video above and hit us up in the comment section and on our socials to let us know what your thoughts on it! If You’re feeling Preach, it’s only right you check out the full project right? Ghetto Gospel: The New Testament is available to download and stream via all major digital venders now including iTunes/Apple Music here and Spotify here.
No comments:
Post a Comment