Wednesday, July 22, 2015

SISTAR "Shake It" release

*THE SYNDICATE DOES NOT EXIST*



It's summer, and SISTAR has dropped their new album, 'Shake It.' The great thing is that I get the idea this was planned. For the last few years, SISTAR has released something for the summer. The title track has apparently hit a perfect all-kill, so how does the rest of the EP stack up?

"Shake It" is a pseudo-retro track with mindless hooks ("na na na") and accompanying horns. Also there's an absolutely simple rap by Bora, which isn't playing to her usual abilities. It took a few listens, but it grew on me. I'm still not comfortable with the rap for the record.



The girls scold their boyfriend in "Don't Be Such a Child." It's a playful track, much calmer than "Shake It." Of course Giriboy doesn't take this laying down, and tells them, "I don't wanna argue, just let it go." It's actually kind of funny when you listen to it, light-hearted and catchy.

The bouncy, exuberant "Good Time" bids a boyfriend adieu and is trying to convince him that it's over. A sample of the lyrics: "Good Time, Good Time. I'm happy don't worry." This must be the cheeriest breakup song ever. Hooky as hell; not only that, I found the song amusing, probably because of the tempo. 



And that's where "Bad Guy" comes in, to reassure us that breakups aren't joyous affairs -- especially when the guy cheats. It's not entirely what we'd expect from a SISTAR ballad; it's a typically soaring track, with stops and echo effects to jazz it up, not to mention raps by Mad Clown and Bora

"Go Up" is a jangly, energetic track tailor-made to make heads bob and feet dance. It's 80's pop writ large, and it has a pleasant, danceable sound. At times, it also sounds like some of f(x)'s 'Pink Tape' album. As you might expect, it's how a guy is driving them crazy. 



This definitely feels like a SISTAR album. We've got several dance tracks and a ballad, which is par for the course. If you're a lover of light, fluffy pop like I am, then this disc is for you. Very radio friendly, with enough danceable hooks and good vibes to make this album worth a spin this summer.

MV REVIEW

To quote Jerry Lee Lewis, there's a "whole lotta shakin' goin' on." 

The girls of SISTAR go through their moves as they engage in high school hijinx. Barely there outfits, bright colors, and even some animation (with speech bubbles and the like) give this video some definite eye candy.



I'm not really down with the undue emphasis of the posterior. When they were singing about shaking it, I didn't think of "it" as the butt. Now someone's going to point out they do say "rump" in the beginning. They do, true, but it's not throughout the piece. Here, we get some butt shaking every 20 seconds or so. Not that it's a bad thing to do that, but here it just felt extreme. 

And I felt it ruined what could have been a good dance. Ever since "Give It To Me," the dances have gotten simpler and cheesier. In the show '4Minute's Travelmaker,' SISTARwas able to drop into a pretty professional dance routine at the drop of a hat. What happened?



Regardless, it's not a terrible video, but it was less than I was hoping for. 

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