London grime MC J-Mal releases his new project Same !sh.
J-Mal is one of London’s most daring MCs as in 2017 he ventured to the Far East to master his craft alongside MCs from Japan and South Korea, leading him to release his 2018 album titled Ultra Instinct, which was inspired by the trip.
Same !sh is the artist’s first project to be released in 2019 and it is sounding cold. Playing on the idea of New Year, New Me, J-Mal remixes the most popular resolution into the title’s name, highlighting that he does not change and his hustling spirit remains the same. He takes pride in his flow and it shows as he smoothly sails over the beat, alternating his delivery and putting out great wordplay complimented by cheeky punchlines.
The video is shot by Kirx, with who J-Mal has collaborated with on previous projects. The visuals capture a gloomy South London scenario, with captions of J-Mal and his friends around an estates area and top views from buildings overseeing London City.
J-Mal’s consistency in delivering good projects is impressive and definitely makes him an MC worth keeping an eye out for. Make sure you watch the video out now via Link Up TV and let us know what you think via our socials.
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