Wild Beasts have shared the magical new video for 'Alpha Female'.
The band returned last year with enthralling full length 'Boy King', and will play a handful of live shows this spring.
New video 'Alpha Female' is a reminder of just how imaginative Wild Beasts can be, with the group working alongside director Sasha Rainbow.
It's an explosion of colour from the off, a feast for the senses that rebels against social norms by celebrating those who sit on the fringes.
Sasha explains:
When I first heard the Wild Beasts song ‘Alpha Female', I had the epiphany to film the growing female skateboard scene outside the Western world. In places like Afghanistan, Cambodia and India, skating has not been solidified as a male sport and therefore has had a massive cultural impact, teaching values about self empowerment through skateboarding. I thought India, with its colours and cinematic landscapes, was the place to do it.
Because of the current political climate in the West and attitudes of intolerance, and sexism across the world, I wanted to create a video that celebrates everyone who takes the risk to be themselves. The Holystoked Skate Crew and the girls that I worked with are an inspiration that cuts through age, gender and class barriers. I wanted to commemorate this incredible moment in India and show how massive cultural change can start with just one person.
Meeting this remarkable community inspired me to dig deeper into their personal stories and the environment in which they developed themselves. I am now planning to return to India to film a documentary on the themes and figures involved in ‘Alpha Female’.
Watch it now.
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